DUKE'S GENERAL STORE E-COMMERCE

With e-commerce on the rise, more local brick and mortars look to expand their business through their own direct-to-consumer websites. As Covid hit, e-commerce grew faster than ever before, underlining the need for small businesses to adapt to online retail.

 

Considering this, I created an e-commerce feature for a boutique gift store in Nashville, TN called Duke’s General Store. In this case study, I will walk through the challenge and my research and design processes that led to the final prototype.